Profi: Expansion will continue as planned | Progresiv
Mid Europa Partners-controlled supermarket chain Profi will continue the expansion as set at the beginning of the year, despite the pandemic, and will keep the investment budget at EUR100m.
"Our mission is to take food as close to people's homes as possible. That's why, for over 10 years, our strategy has been one of strong growth. Despite all difficulties and unfavorable circumstances, Profi tries to get closer to its clients, opening new stores as originally planned", Pawel Musial, General Manager of Profi Rom Food said.
The retailer's policy is to open each year a number of stores equal to or higher than the one recorded during the previous 12 months. In 2019, Profi opened 260 new stores under the Profi, Profi City, and Profi Loco Brands. The chain already launched 53 new stores this 2020, 20 of which in March.
Profi has the largest geographical coverage of all Romanian retailers, operating 1.232 units in 565 cities. The retailer has over 17.000 employees and finished 2018 with a turnover of RON5.9 bn, a 25% increase compared to the previous year.





