PepsiCo acquires snacks producer from private equity firm Permira | Progresiv
PepsiCo has entered into an agreement to acquire BFY Brands, the producer of PopCorners snacks, from private equity firm Permira. Upon closing, BFY will become part of PepsiCo’s Frito-Lay North America division, which makes brands such as Doritos, Cheetos and Sun Chips. 
The PopCorners line of air-popped snacks is available in more than 40 countries and was expanded earlier this year to include Flex Protein Crisps and Flourish Veggie Crisps.
BFY employs approximately 750 people, primarily at its manufacturing facilities in Middletown and Liberty in New York, where production is expected to continue. The company is also a contract manufacturer of popped snacks.
“BFY Brands offers distinctive products that deliver the great taste and ingredients consumers are looking for,” said Steven Williams, CEO, PepsiCo Foods North America.
“Their production capabilities will support the growth of our existing, more-nutritious snack brands.”
Following the completion of the transaction, BFY expects to continue its current expansion plans under the leadership of CEO Paul Nardone and chief commercial officer Dan Morgan. (www.foodbev.com)
