Penny Market, investments of over 2 billion lei in the next 7 years on the local market | Progresiv

Penny Market retailer, one of the most important international players present on the local market, wants to invest over 2 billion lei in the next seven years on the Romanian market, the company announced, the budget being allocated in expansion as well as in assortment and partnerships with producers, but also to meet the needs of customers.

Recently, the retailer has marked a new opening, thus reaching 242 locations in Romania. In fact, this year Penny Market plans to open 20-25 new stores, and from the beginning of the year until now, six units have been opened.

The new Penny Market store was opened in Pantelimon, Ilfov county, on Sfantu Gheorghe Street, no. 46 and has a sales area of 814 square meters.

Penny Market stores have a modern format as a result of the company's investments in remodeling the entire chain of stores under the new concept, Future Store. As part of the remodeling process, the focus is on modern and elegant design, the customers' experience in shopping being improved due to the reorganization of product categories so as to give more space to fresh, daily carefully selected foods. The store has a green component, the roof being provided with photovoltaic panels responsible for converting solar energy into electricity.

Penny Market is the success concept of the German group Rewe and one of the most active retailers in Romania, with the first store opened on the local market in 2005. The entire chain is served by three logistics centers located in the villages of Stefanesti de Jos, Turda and Bacau. Currently, the Penny Market chain in Romania consists of 242 stores nationwide and a dedicated team of over 4,500 employees. The company reported last year a turnover of 3.45 billion lei, up  by 15% compared to the results of 2017, and for 2019 the advance will also be "two figures", according to the statements of Daniel Gross, Rewe Romania General Director.