NORTHERN EUROPE: Orkla enters into agreement with PepsiCo | Progresiv

Orkla ASA has signed an agreement with PepsiCo to become the primary go-to-market partner for PepsiCo's juice, cereals, and snacks products in the Nordics, including the brands Tropicana, Quaker, and Lay's.

The move expands Orkla's partnership with PepsiCo in the Nordics. Orkla began sales of Tropicana juice in Sweden and Denmark in January, 2015 followed by Finland in April. The new agreement also covers Tropicana in Norway, as well as Quaker in the Nordics, and PepsiCo's snacks in Norway, Sweden, and Finland.  

"We are delighted that PepsiCo has chosen Orkla as their primary go-to-market partner for their juice, cereals, and snacks products in the Nordics.The distribution agreement with PepsiCo is an important step for Orkla in order to become a leading branded consumer goods company. Partnering with PepsiCo's global brands, Orkla will build stronger presence in the breakfast market and the snacks category," says Peter A. Ruzicka, President and CEO of Orkla ASA.  

Björn Bernemann, General Manager for PepsiCo Nordics, adds: "The Nordic markets are very important for PepsiCo and the announcement of our partnership with Orkla marks a step-change for our business. Since we began operations here more than 25 years ago, we've gone from strength-to-strength and today we see many more growth opportunities for our brands. In Orkla we have found a partner with shared values, a complementary portfolio and an excellent go-to-market organisation. Together we are perfectly positioned to drive growth in the Nordics."  

PepsiCo's juice, cereals, and snacks portfolio, including attractive brands like Tropicana, Quaker, and Lay's, holds a strong position in the market.  

Under the new agreement which takes effect 1 January 2016, Orkla Foods will manage sales of Tropicana and Quaker, while Orkla Confectionery & Snacks will cover PepsiCo's snack brands.