A new management structure for Lactalis | Progresiv
Lactalis has a new integrated management structure at national level, based on business functions. This does not mean that the three companies owned by the French group - Albalact, Covalact and Dorna - join or integrate the sales and marketing side. 
Thus, Irina Mandoiu, who held the position of Deputy General Manager, was appointed Commercial Director of Lactalis Romania. Within the marketing team, Cristina Miclea took over the management of marketing operations for all the companies in the group.
"All the companies of the group will be managed by a single management team. I will take over the entire commercial part, which means sales and marketing of all companies. This helps us to unite working procedures, to implement the best practices of each company to become practices for Romania and to use the professional expertise of each manager who will be put in the role”, explained Irina Mandoiu, Commercial Director of Lactalis Romania.
Lactalis is the dairy market leader, marking three acquisitions since its market entry: LaDorna in 2008, Albalact in 2015 and Covalact at the end of 2016.
More details about this change, but also how the future strategy for the company looks like, can be read in the January edition of the Progressive magazine, in an in-depth interview with Irina Mandoiu, Commercial Director of Lactalis Romania.
