New management changes at Coca-Cola Romania | Progresiv
The Coca-Cola Company continues to promote Romanians internationally with a new strategic move. Starting this fall, Alina Bucelea is the new Performance Insights Director for Central and Eastern Europe. 
Alina's appointment to the new position comes after a five-year term in the position of Commercial Strategy Manager of Coca-Cola Romania, which will be taken over by Bosko Popeskov. From the new position, Alina will use her experience to redesign performance systems at regional level, integrating and analyzing all the key business indicators, while also helping management team members to have a correct understanding of performance by developing innovative perspectives.
Alina Bucelea joined the Coca-Cola System 19 years ago, at Coca-Cola HBC Romania, within the Trade Marketing and Research departments, and 6 years later she made the move to Coca-Cola Romania, where she was Planning Manager for Romania and Bulgaria, then holding several positions with responsibilities on the research side for the Adriatic & Balkan region and on the Strategy & Insights part for Romania.
Bosko Popeskov is the new Commercial Strategy Manager of Coca-Cola Romania. Bosko has previously worked at Procter & Gamble Switzerland in Geneva, where he has held several positions in Strategy & Insights for the past 10 years.
The new Commercial Strategy Manager of Coca-Cola Romania studied engineering at the University of Belgrade.
In Romania, Coca-Cola owns and operates on its own system, including all links necessary for the production and distribution of products to consumers. Locally, the System consists of Coca-Cola Romania (a subsidiary of The Coca-Cola Company, the owner of registered trademarks) and its partner, Coca-Cola HBC Romania, which bottles and distributes Coca-Cola products.
