Milling group GoodMills divests the retail business in Romania | Progresiv
In Romania, GoodMills sold its local stores chains to the former Retail
Director of the company, Dragos Serb. The stores, 45 in total, are operated
under the banners Casa Brutarilor and Belforno Fresh and they sell mainly
fresh bread and pastry. 
The transaction, which was coordinated by Deloitte, includes real estate
properties, as all the commercial spaces were owened by the group. The
amount of the transaction was not disclosed.
Dragos Serb, the owner of Bake Expert SRL company which now operates Casa
Brutarilor and Belforno Fresh, said that he has new investment plans aiming
to further develop the retail chains and to modernize the oldest stores.
"My objective is to reach 30 Casa Brutarilor stores by the end of 2017. At
this moment there are 12 units and we are in the middle of a remodelling
process targeting Belforno Fresh chain. Some of these units will be renamed
Casa Brutarilor", Dragos Serb explained.
Casa Brutarilor brand was launched by GoodMills in october 2015, under the
coordination of Dragos Serb - at that time, he was the Retail Director of
the Romanian subsidiary of GoodMills.
GoodMills Group activates in Romania since 2007 and it currently owns
milling facilities and a bread plant in Pantelimon, near Bucharest. Its
portfolio includes Titan flour, Fortza corn flakes, Titan pasta etc.
