Magnit to launch a new hypermarket concept | Progresiv
Russian retailer Magnit will open its first hypermarket in a new concept at the end of November in Krasnodar - opposite the main office of the chain. In the store, planograms will be updated, product areas will be changed, digitalization will be introduced, categories and content of especially non-food goods will be reviewed. 
“Our main tasks: to make stores more convenient, to develop new formats, to introduce new standards for service. We think about what customers want and what matters to them”, said Ruslan Ismailov, Magnit retail chain management director, at the conference at NaNOnaya Volne2019 partners in Sochi.
In addition, the new format involves equipping hypermarkets with interactive products in order to interest the customer.
The new hypermarket format will be aimed at ensuring that customers come for weekly purchases, while stores in small formats are for everyday items. (www.retail.ru)
