Lidl UK launches new Twitter price drop campaign | Progresiv
Lidl has launched a new and innovative price campaign that encourages Twitter users to tweet about Lidl's products in order to lower their price in the run up to Christmas. 
The Lidl Social Price Drop (LSPD) will run from 21st November to 17th December. During this four-week period, a new product will be announced every Monday on Twitter at 8am and the price drop will close the following day at 6pm. Depending on how many tweets the products gets over the 1.5 days, Lidl will drop the price accordingly on the Saturday for shoppers to buy in-store. The price drop will be announced via social media platforms Twitter and Facebook on the Wednesday, giving shoppers time to plan their shopping trip.
This new campaign shows once again how Lidl aims to stand out in the UK grocery market and do things differently, however always with the customer in mind. In order to get the campaign trending, Lidl asks Tweeters to use its established hash tag #LidlSurprises and name the product. In week 1, this is Lidl's premium private label Deluxe Whole Cooked Lobster 350g priced 5.99 pounds, which could be discounted by 3 pounds to a maximum reduced price of 2.99 pounds. (www.igd.com)
