Lidl Spain launches fresh food online | Progresiv
Lidl Spain has announced its partnership with the online food supermarket, Lola Market. The online supermarket will offer the entire Lidl assortment, including fresh food. 
Spain becomes the third country where the discounter offers such service, after Italy in January 2019 and Ireland in September 2018 with other third-party companies.
Lola Market currently delivers food for most major supermarkets including Mercadona, Carrefour, Dia and El Corte Ingles. For Lidl, it’s an opportunity to develop its knowledge about ecommerce in Spain with Carlos González-Vilardell, Communications and Digital Director, saying this collaboration will enable us to learn more about online food and better understand our shoppers’ needs.
All 2,000 products available in stores can be purchased online on Lola Market. Unlike its competitors, Lidl guarantees the same price as in its stores. The delivery cost is fixed at 4.90 euros with no minimum purchase. Lola Market guarantees deliveries in one hour or at a time chosen by shoppers. To incentivise shoppers, Lidl offers a 10 euros discount on their first order.
Initially, the service is only available in Madrid’s city centre but Lidl plans to expand it to the rest of the capital in the near future. Lidl’s objective is to roll out the service in all other major cities where Lola
With this new partnership, Lidl Spain has a complete offer available online, after the launch of its non-grocery online shop last year. It shows the quick developments of the discounter in the country and its capacity to offer more services to its shoppers. In 2018, Lidl Spain’s turnover increased by 11.5% to 4 billion euros. Lidl currently operates 580 stores in the country and plans to open 30 new in 2019 as part of its 300 million euros investment plan. (retailanalysis.igd.com)
