Lidl launches new initiatives to reduce food waste | Progresiv
Lidl has launched two new initiatives in Belgium and Germany to reduce food waste. This is part of its objective to reduce food waste by at least 30% by 2025. 
The discounter has launched a new initiative to reduce food waste, it is called “Bon appétit, Zéro Gaspi” (Eat Well, Zero Waste). Lidl Belgium’s goal is to reduce food waste by 50% by 2025. Products close to their expiry date are sold at very low and attractive prices:
- Fish, meat and bakery products sold at €0.50
- Dairy and prepared salads sold at €0.20
- 3kg fruit and vegetable boxes at €1
Profits from the sales of these products will be given to food banks.
Lidl Belgium also announced plans to open six new stores and renovate 17 by the end of February 2021. It will reach a total of 311 stores. Two stores will also open in Luxembourg, where the discounter currently operates 11 stores, as part of its objectives to have 19 stores in that by the end of 2023.
Similar to what has been launched in Belgium, Lidl has introduced a dedicated feature for products close to their due date in its stores in Germany.
The Ich bin noch gut (I’m still good) boxes aim at helping reduce food waste too. Food products, close to their due date are displayed in these boxes at reduced prices (up to 50% off). The first tests in selected stores have been successful, contributing to effectively reduce food waste.
Lidl is also seeking to raise awareness that products can be consumed after their due date, encouraging shoppers to double check food at home before throwing it away. The retailer started to use additional stickers on several products displaying the message “I often last longer than you think”. (retailanalysis.igd.com)
