Lidl Germany opens first urban full-range store in Frankfurt | Progresiv

Discounter Lidl has opened its first metropolitan outlet in Frankfurt. The concept was first announced almost two years ago as Lidl began seeking sites closer to urban centres as a new way to reach shoppers. Restricted site options were an issue, and the new Frankfurt store overcomes that issue by occupying two floors of a 1,800m2 plot.

Providing parking was, of course, the most problematic issue. This has been overcome by digging down and creating a parking lot below the store. For this reason, construction has been extended to 18 months in total. The need to explore new locations to sustain organic growth has led Lidl to create a variety of concepts, including mixed-used residential and retail constructions. (www.kantarretailiq.com)