Lidl France debuts Cien online beauty pop-up | Progresiv
Lidl’s last digital move is to open a temporary seasonal store via a France webshop for its Cien private label beauty and personal care range. The portal will operate from 6 November to 12 January and offers the full Cien range, plus gifting sets with an obvious nod to the Christmas period. The move is particularly unusual as Lidl does not yet operate a full-fledged online offer in France, although it is rumoured to be in the works for 2020. 
Some items are unavailable in the discounter’s stores and are labelled as ‘Exclu Web’. Bestsellers, vegan SKUs and award-winning lines are also prominently highlighted. There is also a section offering tips and guidance on using the products.
Delivery is free for orders over 25 euros, otherwise a fee of 4.99 euros applies for direct delivery via DPD, or 1.99 euros for shipping to a pickup point. Goods will be dispatched within 24 hours. (kriq.eu)
