The largest Carrefour franchisee reached business of 40 million lei | Progresiv

Pronto Mobile company, the operator of the Pronto Express stores and also the largest franchisee of Carrefour in Romania, ended the financial year 2019 with a business of 40 million lei, up by 22% compared to the previous year.

"The growth of our turnover was in 2019 above the market average and was supported by our concern for an intensive growth through the optimization of processes, assortment range and of the marketing activity, considering that in 2019 we have not had any openings", said Gabriel Sandu, General Manager of the chain.

This year the Pronto Express chain aims to accelerate growth by resuming expansion.

"In the first two months of the year we reported an increase over expectations, of 30% and I think this is due to the fact that the weather was with us, but was also supported by the projects we have carried out in stores, in partnership with local suppliers. Our operational projects for 2019 include optimizing the assortment according to the customers’ profile in each area, but also increasing the area allocated to the categories that performed last year in all stores, to take advantage of the trends noted in the market", the manager said.

In the long term, Gabriel Sandu wants to bring the Pronto Express chain to 100 stores, aiming only for expansion in Bucharest.