Kaufland confirms Australia interest | Progresiv
After weeks of speculation on industry media, as well as Australian news, Schwartz Group's Kaufland has confirmed it is conducting a feasibility study in Australia. 
Schwatrz Group who operate both the Lidl and Kaufland banners, has for a number of years been linked to a market entry into Australia via its Lidl discount format, a logical decision given the success of Aldi in the market. However, a few weeks ago rumours started to circulate that sister banner Kaufland is also interested in the market. Kaufland is similar to the discount model in that it has a strong price message and private label strategy, although operates as a hypermarket format, with existing operations across Germany, Poland, Czech Republic, Bulgaria, Croatia, Slovakia and Romania.
A spokesperson for Kaufland, commented, "We are presently analysing the chances of entering the Australian market. This is why we are currently conducting a feasibility study. Only after having completed those studies, we will be able to come to a decision regarding a possible market entry. If the analysis is regarded as being viable, we will be starting a pre-operational phase of securing developments and properties. We are convinced that Kaufland with its attractive business model is offering an interesting alternative for its customers in various countries”. (www.igd.com)
