ITALY: Metro Italia opens up to non-B2B customers | Progresiv
The Italian unit of German wholesaler Metro is trialing a new formula that for the first time will enable all consumers, and not only B2B enterprises, to make purchases. 
The “Metro Crù - Il mercato del gusto” concept was introduced recently at the Levata store near Mantua, reported local daily Gazzetta di Mantova.
Interior spaces have been completely redesigned according to displays based on a range of "solutions" and "themes".
The decision came as a result of market research that identified Mantua as one of the provinces with the greatest presence of "food lovers" in Italy.
A second reason is the dual appointment of Mantua as Capital of Culture in 2016 and European Enogastronomy Capital in 2017 (together with the cities of Bergamo, Brescia and Cremona). Metro Cash & Carry Italia operates a total of 49 outlets in Italy. (www.esmmagazine.com)
