ITALY: dm confirms market entry | Progresiv
The chain of cosmetic products for personal care stores, dm drogerie markt, lands in Italy. "We have already started looking for Italian managers for our new company dm drogerie markt to prepare our entry into the Italian market in the course of 2017," said CEO Hubert Krabichler. 
With more than 3,300 offices in 12 countries and annual sales of over 9 billion euros in 2015, the chain arrives in Italy as a giant in its field. The first locations for future stores have already been examined, choosing to focus its activities in the area of northern Italy. The headquarters of dm Italy will be located in the area between Verona and Padua.
"Italy is for dm an extremely promising market," says CEO dm Krabichler, referring to the growing expense and the recent increase in the index of consumer confidence, the decline in unemployment and the positive growth trend for this type of stores. "The recent reforms of the Italian Government have established a new framework, which has made possible new investments and creating new jobs", Hubert Krabichler describes the changed situation on the Italian market.
The assortment of dm is composed of over 14 thousand cosmetic products with the two main core business concentrated in the areas of Beauty and Wellness, as well as an assortment dedicated to pet food and photography.
dm drogerie markt has opened its first store in 1973. In 1976 it crossed the German borders to expand into Austria and in 1993, to the South-Eastern Europe. With over 55,000 employees and more than 3,300 locations, dm is now present in 12 different European countries. (www.azfranchising.com)
