ITALY: Coop Italia launches new concept | Progresiv

One of Coop Italia's co-operatives, Novacoop, has opened a concept store in Turin that brings together aspects of foodservice and retail. The 1,300 sq. m Fiorfood concept store covers two floors and includes a café, bistro and restaurant as well as more than 2,500 Coop private label products.

The second floor can be used as an events space, the Spazio Lux. The store's name is based on Coop's premium private label range FiorFiore, and it is located in the Galleria San Federico.

Novacoop's president Ernesto Dalle Rive said Fiorfood, which has echoes of the Eataly concept, will be the first of a series of stores in the centre of large cities in the Piemonte region. (www.igd.com)