ITALY: Bonduelle launches soup range | Progresiv
Bonduelle is launching a line of five vegetable soups in Italy, called Le Zuppe! 
The line includes: Tuscan minestrone with beans and cabbage; cauliflower and broccoli; cream Solferino with tomato and basil; creamed peas with whole peas; and Trentina soup with spinach, barley and diced bacon.
The microwaveable line will be available in two sizes: two servings designed for home consumption and a single serve portion that includes a spoon for eating on-the-go. Available from this month throughout Italy, Bonduelle's soup line has an RRP of 2.99 euros for the large pack and 2.49 euros for the single serving.
The launch of the new Le Zuppe! range will be supported by outdoor, digital and in-store marketing.
Bonduelle has focused on innovation as it works to grow in the Italian market. The French vegetable processor recently launched arrange of bagged salads designed to be paired with various food items.(www.just-food.com)
