HUNGARY: Consumers favour private label products | Progresiv
The majority of Hungarian consumers think positively of retail chains’ private label products, a recent Nielsen study has found. 
Seven out of 10 shoppers think that the quality of private label products has improved in Hungary, according to Nielsen. “Some 72% of Hungarian consumers sense an improvement in the quality of private label products“, said Ágnes Villányi, of Nielsen Hungary.
In the 90 grocery product groups audited by Nielsen, private label product turnover was worth 196 billion Hungarian Forint (640 million euros) in the first six months of last year, Hungarian FMCG publication Trade Magazin reported.
In 2014, Hungarian shoppers spent 27.1% of their money in the 90 food categories on private label products. Discounters realised two thirds of own brand product sales in terms of both value and volume.
70% of European consumers think that private label products represent a good alternative to branded goods, according to Nielsen. (www.esmmagazine.com)
