HUNGARY: Auchan launching online in 2016 | Progresiv
In a recent press release, Auchan has revealed it is to launch e-commerce in 2016, according to CEO Dominique Ducoux. Alongside this, the retailer will be launching a new slogan, ‘Large selection of adventure. Auchan’. 
Auchan will join competitors Tesco and CBA in offering an online service in Hungary. Tesco currently offers an online service in and around Budapest, Szeged and Székesfehérvár, while CBA offers e-commerce in Budapest.
The net turnover of Hungaryʼs online retail trade volume reached HUF 319 billion in 2015, reaching 4.1% of total retail turnover, according to research by eNet Internet Research Co. published yesterday.
For the past few years the online retail trade sector has been on a dynamic rise, the research group said. The group noted that one in every 25 forints was spent online over the last year.
The e-commerce sector, which is often referred to as “e-tail sector” saw the continuation of trends of the previous years. The volume of net trade was up 17% last year, as compared to the previous year, while the share of the e-tail sector within overall retail trade rose by 0.4 of a percentage point last year. In addition, the average cart size increased to a record HUF 11,400 in 2015 as compared to HUF 10,000 in 2014, eNet said.
Despite shopping online, Hungarians still seem to prefer paying for goods in cash. Purchasing the ordered items in cash upon arrival is still the most preferred option by Hungarians when ordering from web stores, eNet said, despite the fact that many online shops provide the option to pay by bank card, bank transfers or other online payment systems. (www.igd.com)
