Heidi Chocolat opens in Bucharest the first pop-up store with premium chocolate | Progresiv
Heidi Chocolat opened its first chocolate store in Bucharest, near the Romanian Athenaeum, through a partnership with the Moritz Eis ice cream parlor. The opening of the store comes in response to the need of consumers to discover unique places in Bucharest and to have gourmet experiences, outside the conventional retail environment, also marking the 25th anniversary of Heidi Chocolat. 
"I am very excited to share with you the announcement that Heidi Chocolat has a new house in Bucharest. Heidi's first pop-up store is the new place where you can experience what is probably the best chocolate compositions in Bucharest. They are perfect for being given a gift, perfect for pampering. I am grateful to our partner Moritz Eis for its cooperation and for helping us offer people a place to find handmade chocolate and ice cream in the same place”, says Peter Müller, General Manager Heidi Chocolat.
The pop-up store offers customers different products from those with which the company is present on the market. Thus, fresh handmade products from Heidi chocolatiers (truffles, pralines, spectacular maxi-tablets) will be available, a variety of gifts for all occasions, but also the range of Heidi Mountain Pleasure and Heidi Swiss Heritage tablets and bio Swiss chocolate pralines.
The space on No.6 Episcopiei street has been completely redecorated to give the vision of Heidi Chocolat and to transpose the visitors "on the chocolate side of life". Thus, consumers can enjoy Heidi chocolate from October to April, with Moritz Eis ice cream still available in the shop.
Heidi Chocolat was founded in 1994 by Jürg Läderach, the owner of Confiseur Läderach AG, a famous manufacturer of premium chocolate and confectionery. Heidi Chocolat is a leader in the segment of premium chocolate tablets in Romania, being present in over 50 countries on 6 continents, of which the most important markets are Germany, Austria, Poland, Switzerland, Russia and China.
