GERMANY: METRO Group trials Emmas Enkel shopping wall | Progresiv
Having acquired a minority stake in multi-channel start-up neighbourhood store and online food retailer Emmas Enkel in December last year, the e-grocer has opened a new shop in collaboration with Real on the Metro Group campus at Düsseldorf. Under the motto "Ganz einfach einkaufen", which roughly translates to "simple shopping", the monitor wall in market-stall design displays a seasonal selection of daily consumer items that can be scanned and ordered directly via a smartphone app. 
The central location of the digital corner store, close to the staff restaurant on the METRO campus, enables all 3,500 employees to shop for advertised specials on their way past the shop and then do their daily shopping later on, from the entire product range, via the app or mobile website. On request, Emmas Enkel delivers the orders within the campus or to the shopper's home, if they reside within the city limits of Düsseldorf.
