FRANCE: Leclerc posts significant share gain in its home market | Progresiv

Leclerc has seen its market share in France rise by 110 basis points to 20.1%, according to the latest market share figures from Kantar Worldpanel.

Leclerc was the big winner in the four week period to 1 November, with Casino Group seeing its share rise 10 basis points to 11.5% and Leader Price seeing its share grow 20 basis points to 2.7%. Lidl also saw its share rise by 10 basis points, boosted by a TV campaign focusing on provenance.

According to Kantar Worldpanel, value sales in the month of October rose 1.2%, and 1.5% since the start of the year. Kantar also reported that traffic is up at convenience stores, however this is more geared around main towns and cities. (www.esmmagazine.com)