FRANCE: Carrefour expands Bio format | Progresiv

Carrefour announced plans to expand its Carrefour Bio format to up to 10 stores by the end of 2016. The retailer currently operates five stores under the Carrefour Bio banner, the first of which opened in March 2013. 

The opening of the next Carrefour Bio store is planned for 21 March 2016. The format's average selling area is between 200 and 300 square metres. It features 3,700 SKUs, of which 1,300 to 1,700 are private label. The retailer sold 125 million organic products in its Carrefour Bio stores. The store expansion will be accompanied by a ‘J'optimisme’ TV advertising campaign running from 20 March to the beginning of April 2016. (www.kantarretailiq.com)