FRANCE: Beer boom in France | Progresiv
In contrast to other European countries, beer sales have risen by 6% in France during the past year. Figures from IRI for supermarkets and hypermarkets in the 12 months to 16th August show overall volume up 5.6% and overall value up 6.2% to 2,280 million euros. 
Within these totals, the breakdown reveals some far higher growth, but also some contraction no alcohol beer up 37% to 40 million euros, speciality beer up 11% to 1,070 million euros, panachés up 5% to 36 million euros, special beer up 5% to 740 million euros and deluxe beer down 6% to 390 million euros.
The surge in no alcohol beer is attributed substantially to the launch of Kronenbourg’s Tourtel Twist, which captured a 27% share in just 9 months.
Speciality beers now include as many as 700 craft brewers. (www.foodbev.com)
