FRANCE: Amazon shares eGrocery update | Progresiv

Yannick Migotto, consumer goods category director at Amazon.fr, shared an update on the retailer's grocery delivery service launched September 2015. The assortment has reached more than 100,000 total SKUs, from the initial 30,000 in groceries and 4,000 on alcoholic beverages.

The most successful categories include teas and coffees, baby food, snacks and alcoholic drinks. Amazon.fr is still working on the introduction of some big brands into the platform, offering dedicated shops and promotions for the newcomers.

Amazon.fr doesn’t disclose figures on its Premium (Prime) program, but pointed out the increase in One-Day-Delivery for food and the success of Subscribe&Save on cleaning, hygiene and baby products. (www.kantarretailiq.eu)