EUROPE: Digital display market to double in the next five years | Progresiv
The market for digital display screens for businesses such as retail and financial services or those used in transport and education will double in the next five years at European level, aiming to reach over 1.2 billion dollars in 2019, according to estimates of Samsung Electronics Romania, digital display market leader. 
“The growth is driven by increasing benefits for the retailers who digitize their commercial spaces: improving the rate of acquisition of new products by 10-25% and the increase of time spent by consumers in stores by up to 20%", said Samsung Electronics representatives.
The new business solutions were developed for stores, hotels, offices and medical offices, being created to fit the needs of a large number of industries. In Romania, the industry that has been most concerned with embracing these new technologies was the retail.
"In Romania, the digital display has been adopted most easily in the retail and corporate areas, but trends show that in the future all industries will benefit from these solutions that can be tailored to the companies' needs and preferences, but also according to the customers’ interaction with Smart Signage screens", said Sorin Manea, Head of Enterprise Business Division, Samsung Electronics Romania.
In retail, digital screens reduce the consumers’ waiting time and increase the time they spend in the store.
