EUROPE: Coca-Cola is redesigning its European packaging so all of its flavors look the same | Progresiv
Coca-Cola is changing the packaging across all its flavors — the original, Diet Coke, Coke Zero, Coca-Cola Cherry, Coca-Cola Vanilla, and the recently launched mid-calorie range Coke Life — so that they all look pretty much the same, aside from the different colors. 
Coke says in a press release that the packaging transformation moves it to a "one brand" strategy across Great Britain, Ireland, France, Belgium, the Nordics, Holland, and Spain. Rather than marketing each brand separately, the entire range will be advertised as one.
Each can or bottle will have a more detailed description on the front about what each product contains. Coke Zero will more proudly display that it has zero calories and zero sugar, for example. But original Coca-Cola, amusingly, doesn't cover the ingredients on the front and instead just reads "since 1886."
The idea is to make sure consumers fully understand the benefits of its full portfolio. For example, the company says that five in 10 consumers in the UK don't realize Coke Zero is a zero calorie and zero sugar drink. (www.businessinsider.com)
