EUROPE: Asahi confirms bid for Peroni, Grolsch | Progresiv

Asahi has confirmed that it has made a binding offer to acquire the Peroni and Grolsch beer brands, in a deal worth 2.55 billion. The brands, owned by SABMiller, are being sold off due to the UK group’s acquisition by Anheuser-Busch InBev.

Asahi has now been granted a period of exclusivity for the brands, as well as craft brewer Meantime Brewing Company and SABMiller’s sales & marketing office in France. The deal is conditional upon AB InBev completing its own acquisition of SABMiller.

Acquiring the brands will boost Asahi’s presence outside of Japan, as part of its ambitions to become a major global player. (www.kamcity.com)