EUROPE: AB InBev confirms Grolsch, Peroni sale plans | Progresiv

Anheuser-Busch InBev has confirmed that it is looking to sell the Grolsch and Peroni brands, as part of its proposed merger with SABMiller. It also noted that the plans include the sale of the Meantime brand.

The group said it is exploring the sale of the premium brands, which belong to SABMiller, as well as “their associated businesses in Italy, the Netherlands, and the UK”. It added that it will be contacting potential buyers in the next few weeks, noting that any sale may include one or more of the brands.

The sale is part of the two sides’ attempts to reduce regulatory concerns about their merger, which will create a global behemoth with strong market share in many countries. (www.kamcity.com)