Eroski to invest 35 million euros in Balearic Islands stores | Progresiv

Spaish supermarket chain Eroski plans to invest 35 million euros over the next three years, to restyle its supermarkets in the Balearic Islands, the company has said.

The new 'Contigo' concept gives priority to local fresh products. The supermarkets that have already changed their banner to Contigo, have reported a more than 7 per cent growth in sales, according to the company.

Among the stores being refurbished is a Santa Ponsa outlet, where 900,000 euros has been invested in a store makeover.

A company spokesperson said that the 'Contigo' model allows company to respond effectively to consumer's needs.

It is planned that by 2017, at least 35 Eroski supermarkets will change to the new concept. (www.esmmagazine.com)