Cora France tests urban drive | Progresiv
Louis Delhaize’s Cora plans to trial a new drive format called ‘Cora en Ville’. The drive is located in the city center of Metz, Lorraine, North East of France. The concept is adjacent to a Cora hypermarket. 
The drive also includes a service area that offers tickets, loyalty card area, financing options, services for professionals, children dedicated area and various shopping consultant services.
Shoppers can order online or accompanied by an assistant at a kiosk. The available merchandise is the same as for the drive. The drive is 120 square meter large and features cold rooms and freezers.
The staff consists of 10 employees. The retailer plans to enhance the urban shopper engagement in the future with animations and various city partnerships. (www.kantarretailiq.com)
