Coca-Cola appoints a Romanian manager as Vice President for its Asia-Pacific operations | Progresiv

American soft drinks giant Coca-Cola recently promoted Bianca Bourbon as Vice President for its operations in the Asia-Pacific region.

Bianca Bourbon has over 22 years of experience in Coca-Cola, debuting as a Marketing Assistant in the Romanian business. Over time, the manager has held various positions, the most recent being Franchise General Manager Germany, Denmark and Finland.

Bianca Bourbon also has extensive experience in foreign markets, coordinating marketing operations for the business in the Adriatic & Alpine region (which includes Switzerland, Austria, Hungary and the countries of former Yugoslavia), but also the franchise business in Central Europe.

Coca-Cola has over 500 brands in its portfolio, distributed in over 200 countries. The cumulative value of its brands is estimated at 20 billion dollars. In Romania, the Coca-Cola System consists of Coca-Cola Romania (a subsidiary of The Coca-Cola Company, the owner of registered trademarks) and its partner, Coca-Cola HBC Romania, which bottles and distributes Coca-Cola products under The Coca- Cola Company license in Romania.