Carrefour unveils first Aubert shop-in-shop | Progresiv
Carrefour has formally opened the first Aubert shop-in-shop at its hypermarket, following an announcement earlier this year. 
The 300 sq. m. space at the Claye-Souilly store in Seine-et-Marne stocks around 4,000 premium baby, hygiene, textile and childcare products, and is run by a team of trained Aubert advisers. Aubert has “total autonomy” in its selection of products, which complement Carrefour’s existing childcare offering.
For the move, Aubert has focused on technically advanced products (excluding food), including products not previously found in supermarkets and hypermarkets.
The two sides said the partnership will help them optimise synergies in terms of product quality and appeal to increasingly-demanding young parents. They added that the concept offers new buying experiences and aims to meet the requirements of every type of family whose childcare budget is key to their expenditure. (www.kamcity.com)
