Carrefour increasing focus on organic ranges globally | Progresiv
As part of its Carrefour 2022 plan, the retailer has as one of its strategic pillars to overhaul its offer to promote food quality. A key part of the aim is to generate 5 billion euros in organic sales by 2022. We look at recent developments from its home market, Brazil, Spain and Belgium that show the initiatives it is putting in place as it looks to hit that target. 
Following Carrefour’s acquisition in Q3 2018 of the So.Bio brand, it has opened, what it describes as, the largest organic-focused store in Paris, at 101 rue de Sèvres. The store is about 750 sq. m and stocks about 10,000 SKUs from specialty and small producers, including products able to be bought in bulk. A central area is dedicated to fruits and vegetables, a butcher’s counter and a bakery offer, while elsewhere the retailer offers a wide range of wines and cosmetics products.
Carrefour opened its first Bio store in Belgium on 12 July in Woluwe-Saint-Lambert, a municipality in the Brussels-Capital Region. Although the retailer’s organic range has been available in its other formats, this is the first time it will operate a standalone Bio store in the country. The Bio in Woluwe-Saint-Lambert is set to be the first of two or three that are likely to be opened in 2019. Meanwhile, the retailer has stated a long-term aim to operate 30 company owned stores under the banner, with more franchised locations able to be added as well.
Carrefour Brazil recently announced plans to increase its organic product offer by 85% in 2019. It is looking to reach this target by working with new suppliers, expanding its organic assortment and by promoting organic products through its My Carrefour app.
For more on Carrefour Brazil’s strategy, see our news story on how retailers are putting an increased focus on healthy and organic food in Brazil.
Carrefour Spain stocks more than 2,200 SKUs as part of its organic, vegan and vegetarian offer. According to the retailer, the breadth of range means that about 20% of its shoppers buy one item from this part of its offer on an on-going basis. As part of its aim to meet shoppers’ growing interest in the products, Carrefour said it had added further SKUs to its Carrefour Veggie brand, including gluten-free ice cream. (retailanalysis.igd.com)
