Carrefour France to debut Sources standalone beauty banner | Progresiv
Carrefour France has announced the launch of a new banner dedicated to beauty, to be called Sources. The first store is scheduled to open on Wednesday, 2 October 2019 in Paris. The Sources assortment excludes about 80 ‘blacklisted’ substances including paraben, allergens, etc. indicating its target audience is health and wellness focused demographics. The retailer previously trialled beauty product areas at its hypermarkets. 
The retailer is introducing a beauty banner in France at a time when the market is in decline and the competition from specialists like Sephora very strong. Casino revaled it was phasing out the last remaining stores of its Monop'Beauty banner in March 2019 in favour of a more nuanced offering in the form of "le drugstore parisien" inserts. (www.kantarretailiq.com)
