Carrefour France acquires lunch delivery business | Progresiv
Carrefour has announced the acquisition of Dejbox, a pioneer in lunch delivery for business employees located in suburban areas of France. 
The grocery giant stated that the deal expands its e-grocery offerings to include both a new product segment (ready-to-eat meals) and a new customer base (the business-to-employee market).
Founded in 2015 by Adrien Verhack and Vincent Dupied, Dejbox is marketed as an online canteen for business employees. They can choose their lunch from a range of fresh, cooked and seasonal dishes for the cost of a restaurant voucher (5.90 euros to 8.90 euros) and have it delivered to their workplace at no charge.
Operating in Lille, Lyon, Paris, Bordeaux, Nantes and Grenoble, plus hundreds more towns and cities located near those metropolises, Dejbox delivers over 400,000 meals each month.
As part of the Carrefour Group, it is hoped that the business will be able to expand its French operations at a rapid pace and move into international markets as well.
“This acquisition, which reflects Carrefour’s desire to become the leader in grocery ecommerce, is a strategic on,” said Amélie Oudéa-Castera, Executive Director Customers, Services and Digital Transformation at Carrefour.
“It will give us the opportunity to expand our customer base to include employees of medium-sized, small and micro businesses and also invest in the fast-growing food delivery segment with an offering rooted in quality and affordability.” (www.kamcity.com)
