BULGARIA: Cool summer of 2014 lowered beer consumption by 5% | Progresiv

The unusually cool and rainy summer of 2014 lowered the sales of Bulgarian brewers and the consumption of beer by 5 %. This was announced by the Union of Brewers in Bulgaria, who stated that they had sold 4 873 350 hectolitres of beer in 2014. The brewers continued to expand their portfolio as they released ten new brands in 2014, daily Dnevnik reports. According to a survey conducted among beer consumers, 28 % of Bulgarians labelled beer as a modern drink, while 36 % of the respondents pointed to it as their most suitable drink. For more than one third of the respondents beer is a preferred drink, while 31 % of Bulgarians think that its moderate consumption could be part of a healthy lifestyle. (www.novinite.com)