Auchan Poland to open 300 franchise stores in 5 years | Progresiv
The French chain Auchan, known for the largest supermarkets on the Polish market, plans to open 300 franchise stores in Poland in the next five years, mainly in the form of local stores. This is another trading company that comes into the segment with smaller stores. Biedronka has also recently presented an offer for franchisees. 
Auchan plans to open 300 franchise stores. Competitive Carrefour already has twice as many of them
The Giants' movements are the result of the Poles' decline from trading in supermarkets.
Currently, customers are increasingly choosing low-price stores, but smaller neighborhoods that belong to large chains but are run by independent franchisees are also receiving attention. Chains provide to the small shop owners, such as customizing the appearance of the premises, marketing activities and access to the range (sometimes sellers can also create an offer for local products themselves). Poles see the benefits of so-called service stores, since shopping can be done in them conveniently and the offer is specially selected (for example, many ready-made products can be purchased). Even if prices are higher than in supermarkets or discount stores, you can count on promotions.
Companies known from large stores are also investing in developing such concepts. Auchan is slowly moving into this business.
“We estimate that will start 300 franchise stores in the next five years . It may not be much, but it is not enough either. We look realistically at our abilities”, said in an interview with dlahandlu.pl Stéphane Delaunay, franchise director at Auchan Retail Polska. “In the franchise, we focus more on the concept of Moje Auchan, ie. smaller shops. We assume that half of the 300 stores we would like to open in five years will be Moje Auchan stores”, he added.
Moje Auchan is a new store concept with an area between 200 and 500 square meters. The first such store was launched in June in Warsaw Wilanów – it was created in the premises where Piotr and Paweł had previously operated. The rest of the new Auchan franchise stores will consist of classic supermarkets (with an area of 500 to 2,500 square meters) – the company currently has several dozen (in 2017 they were transferred from Simply Market to Auchan Supermarket). (vaaju.com)
