Auchan France reveals Big Data strategy insights | Progresiv
Philippe Courbois, Innovation, Digital, Client Marketing and Customer Service Director for Auchan Retail France shared some insights into the division’s Big Data and targeted marketing strategy. 
The retailer has clubbed several areas of expertise that gravitated around its customer in order to facilitate their cross-integration and ultimately enable Auchan Retail to leverage the insights it collects.
Courbois stated that Auchan Retail is taking concrete steps towards personalizing marketing activities helped by the geolocation technology and the client profile insights is collects via its loyalty program. The retailer envisions that in the future it will engage shoppers via contextualized messages if not completely personalized.
The insights are sought to also be used in Auchan Retail’s relationship with its suppliers which will be enabled to launch more efficient and targeted promotional and communication campaigns.
One year after the launch of BlueData, Auchan Retail’s Big Data Lab, the retailer is even highly aware of the threat of losing shoppers by becoming intrusive in its data collection (iBeacon) or marketing and communications methods. (www.kantarretailiq.eu)
