Alexandrina Marinova is the new general director of Interbrands | Progresiv

Alexandrina Marinova, Deputy CEO of Orbico Group, has been named general director of the consumer goods distributor Interbrands Marketing & Distribution, according to data from the Official Monitor. She was also appointed Chairman of the Board of Directors until August 2023.

With 20 years of international experience in management, sales and marketing, Alexandrina Marinova joined the Croatian group Orbico in 2012, initially working within Orbico Bulgaria, and then advancing to the position of Deputy CEO of the entire group.

Alexandrina Marinova knows well the local market, since in 2003-2005 she held the position of Area Director Romania & Balkans within The Gillette Company, and in 2007-2009 she held the position of Romania & Moldova Country Manager within P&G company.

In early 2019, Interbrands Marketing & Distribution, the leader of the distribution market, was taken over by the Orbico group, controlled by businessman Branko Roglic. In 2018, Interbrands Marketing & Distribution reported a turnover of 934.9 million lei. At the time of the transaction, which will take place in stages until the full acquisition in 2022, the shareholder of the company was Holson Holdings, behind which was the Lebanese family Sarkis and Rand Sherif.

As a result of the acquisition, Orbico became the main distributor of consumer products in Romania. The acquisition is part of an international operation, through which Orbico Group will take control of Interbrands in several markets.

Photo: www.orbico.bg