Auchan Retail opened its first supermarkets in Romania
Auchan Retail Romania opened its first supermarkets in Romania under the MyAuchan banner instead of the three retail units owned by OK Supermarket retailer. In addition, the retailer continues to invest in expansion, and in the next period a large supermarket will be inaugurated on the ground floor of the Bucur Obor store.
The first two supermarkets - MyAuchan Maria Rosetti and MyAuchan Otopeni 16 - were inaugurated on Wednesday, December 13, and the third (MyAuchan Otopeni 244) will be inaugurated on Thursday, December 14th.
"We understand the need for customers to reduce the time needed to get supplies for their current use. In order to meet this new consumption pattern, Auchan Retail Romania made the first steps in extending its proximity format in 2017. In this context, an important stage is the opening of the first supermarkets in Romania. Our intention is to simplify the lives of our customers, bringing the "Auchan difference" as close as possible to communities", said Gaspar Biro, Auchan Retail Romania's Proximity Director.
The stores have an area of between 150 and 500 square meters and have been refurbished according to the MyAuchan concept. The store offer includes a range of 2,000 to 5,000 items from fresh food, groceries, beverages, frozen products, snacks, animal food, organic products and bakery products. Also, stores will offer fresh snack products, an extensive range of fresh produce as well as pastries and bakery products. In addition, MyAuchan Rosetti and MyAuchan Otopeni 244 also include a gastronomy area.
The French have also chosen an extended schedule. Rosetti and Otopeni 244 stores have a 24-hour schedule and MyAuchan Otopeni 16 is open daily from 06 to 24.
Auchan Retail Romania has in its portfolio 33 hypermarkets and 11 MyAuchan stores, with over 280,000 m2 net sales area, with about 10,000 employees. Last year, the retailer reported sales of 4.89 billion lei, up by 10.16% over the previous year and losses of 23.94 million lei.
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