Tetra Pak has a new General Director for Southeast Europe region | Progresiv
Tetra Pak, one of the most important players in the food processing and packaging industry, has appointed Guillaume Latourrette as General Director of the company's operations in the Southeast Europe region. 
Guillaume Latourrette is replacing Francesco Faella, who took over a new position as General Director for Tetra Pak Italy.
Latourrette has over 16 years of international experience, having previously held a number of European and global leadership positions in the food and beverage packaging industry. He has developed his career in sales as well as marketing and product management. Guillaume Latourrette joins the South East European team after having held the position of Regional Marketing Director within the company, coordinating the development of the company's marketing strategy in Europe and Central Asia, focusing on the digital area and marketing services.
Prior to his European position, Guillaume served as Marketing Director for Tetra Pak France and Global Product Manager for a number of key products in the company portfolio, such as Tetra Gemina Aseptic and Tetra Prisma Aseptic.
In his new role, Guillaume Latourrette runs from Belgrade Tetra Pak’s business in the 14 markets of Southeast Europe, the largest being Serbia, Greece, Croatia and Romania.
