ROMANIA: Superfood Company, 11% advance in Q1 2018 | Progresiv
Superfood Company, one of the largest importers and distributors of baby products, reported for the first quarter (Q1) of 2018 sales worth about 5.1 million euros (about 24 million lei), up by 11% compared to the same period in 2017. The increase is based on the investment in consolidating most of the portfolio ranges of the company, whose value is around 215,000 euros in Q1 2018. The company estimates the same growth rate in Q2 and also for the next period, the level of investment will be higher for the products they represent on the local market. 
"It's a challenging year. Some of the international retailers reevaluate their portfolios on the shelves. All players present in this category, baby products, strive to become more efficient and closer to the needs and expectations of the consumer, whose behavior is affected by the worries of political and social life. I believe, however, that 2018 will be a good one, through the concerted efforts of all the actors in this market: importers, distributors, retailers", said Daniel Daraban, General Director of Superfood Company.
Among the new ranges introduced in the company's portfolio are Dreambaby - a complete range of baby-proofing. Starting with this year, Superfood Company has also launched special products to complement and upgrade its portfolio, including the Medel tensiometer with EKG function and various Alecto gadgets with smartphone applications for the safety and health of children.
Superfood Company is a German-Romanian company and is among the major players on the local market for the import and distribution of baby products in the 0-3 years of age category. The company has been active on the Romanian market since 1992 and at national level has six branches located in Braila, Brasov, Cluj-Napoca, Craiova, Iasi and Timisoara. The imported products are distributed through various channels: large pharmacy chains, independent pharmacies, hospitals, the most important chains of hypermarkets and supermarkets in the country, as well as traditional trade channels.
