ROMANIA: Progresiv Awards 2017 finalists | Progresiv

Progresiv Awards, the competition that rewards companies, brands and leaders with outstanding results in the Romanian FMCG market, has designates the finalists at the 2017 edition, in 9 different awards categories:

Best Retailer

·                      Annabella

·                      Kaufland Romania

·                      Lidl Romania

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·                      Mega Image

·                      Profi 

Best FMCG Supplier

·                      Coca-Cola HBC Romania

·                      Danone Romania

·                      Heineken Romania

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·                      PepsiCo Romania

·                      Unilever South Central Europe

Best New Retail Concept

·                      Bertis Gold

·                      Bunataturi Romanesti (Cooperativa Alba-Iulia)

·                      Lidl Green Store

·                      Fresh Corner (MOL Romania)

·                      Selgros Compact

Best New Product

·                      Coca-Cola Lime

·                      Margaritar Sweet & Fit - sweetener based on steviol with oligofructose

·                      Sloop Fruli – fruit juice for childres

·                      Spornic Premium – sunflower oil 100% High Oleic

·                      Zuzu Stors (yogurt)

Best Services Provider in Retail

·                      Aquila Group

·                      FM Logistic

·                      HL Display

·                      Imersia Multichannel Agency

·                      Whiteland Sales and Marketing

Best Project In-store

·                      “Trade Program 2016” for independent retailers – Farmec

·                       “Sandvis Fest” campaign – Hochland

·                      ”12/12 Sustinem o dezvoltare sanatoasa a Romaniei” (12/12 We support a healthy development of Romania) campaign - Pronto Express (Carrefour franchisee)

·                      Fresh Corner - Kaufland

·                      Remodeling of the bulk dried products area in Auchan Titan (HL Display partner)

Best Start-up in Retail & FMCG

·                      Brewtiful – shop-in-shop “Cafeneaua la cheie”

·                      Bringo – application that offers the “personal shopper” service

·                      Profructta – natural juices producer

·                      Realfoods.ro – online store selling food from small producers

·                      VanFruct – juice bar

Best CSR Project in Retail & FMCG

·                      “Give up the wheel when you drink” campaign – Romanian Brewers Associtation

·                      Socio-economic project “A chance for your family” - Danone

·                      "Smile Romania" campaign - GSK Consumer Healthcare

·                      “Bread also tomorrow” campaign - Lidl  Romania & World Vision Associtation

·                      “Together with you, Profi saves destinies” - Profi

Outstanding Leadership

·                      Adrian Pascu, General Manager Danone Romania, Bulgaria, Moldova and Adriatic Countries

·                      Andreea Mihai, Director Marketing & Communication, PR & Solidarity, Commercial Dynamic & Pricing Carrefour Romania

·                      Grigore Horoi, President and shareholder of  Agricola Group 

·                      Irina Mandoiu, Commercial Director Albalact

·                      Radu Timis, Presidentand owner of Cris-Tim 

All the finalists were shortlisted from a total of 270 applications gathered from the entire FMCG local market, registered exclusively online on the website www.progresivawards.ro . The jury Progresiv Awards 2017 includes  7 professionists highly appreciated on the market:

ANDI DUMITRESCU - Managing Director GfK Romania

ALINA STEPAN - General Manager Ipsos Romania

IULIA PENCEA - Consumer Insights Leader Balkans, Nielsen

VICTOR DOBRE - Executive Director IAA Romania (International Advertising Association)

CATALINA ALDEA - Managing Partner, Aldea Consulting - Retail Management

CRISTINA TOMA - Managing Partner, Studio 16 agency

MIHAELA POPESCU – Senior Editor Progresiv magazine

The voting process has started in February

The winners will be chosen following a crossed voting process: retailers vote for their favourite FMCG & services suppliers, and the suppliers vote for their favourite retailers. It  is conducted through an emailing campaign targeting approximately 10.000 top professionals active in retail & FMCG market in Romania. Each of them receive by email an unique link to the voting questionnaire. The unique links guarantee that a person can vote only once.

Ipsos Romania is Progresiv Awards research partner.

The voting ends on March 16, 2017, and on that day Progresiv will announce the winners during Progresiv Awards Gala Dinner 2017, starting at 8 PM at Casino Sinaia. The Gala will be integrated in Progresiv Conference Sinaia (the 17th edition), held between 15th - 17th March, 2017.

Progresiv is the first and most influential business-to-business magazine in retail & FMCG Romanian market, with a history of 17 years on the market. The publication is present, as well, in other countries in Central & Eastern Europe: Bulgaria, Croatia and Serbia. The magazine is published by Trade Media Solutions company.