ROMANIA: Profructta producer, sales of 500,000 lei in H1 | Progresiv
Premium Fruct, producer of Profructta natural fruits, reported sales of 500,000 lei in the first six months of this year, up by 30% from the first half of 2017. 
"With the evolution of the market and the tastes of the Romanians, from the large beverage industry have begun to emerge the small producers of natural juices, which is why the sales are growing every year. We try to be as close as possible to our customers and in the stores, with tastings, promotions and various information campaigns, and also collaborations with our partners in Horeca are important", explained Hayat Nabulsi - Marketing Coordinator - Premium Fruct SRL.
For 2018, the manufacturer budgeted a dynamics over the first half. "We estimate an increase of more than 30%. Consumer orientation towards healthy lifestyles and the importance they give to product quality will make possible such an evolution", added Hayat Nabulsi.
Premium Fruct produces 100% natural juices from fruits such as apples, pears, sour cherries, cherries, currants and forest fruits. Recently, the producer launched a new assortment, "Multe Fructe". The mix contains apple, pear, sour cherry, cherry, blueberries, raspberries, blackberries, currants and seabuckthorn. In addition, the company has ECO certification for forest fruits, and in August it will launch on the Romanian market four kinds of organic juices (blueberries, blackberries, raspberries and a mix of the three).
The plant is based in Campulung Muscel and processes between 2,000 and 4,000 liters of fruit juice per day, all raw material used in juice production being purchased from local producers and local forests. Currently, Profructta products are marketed in Auchan, Mega Image and Cora as well as in stores like Inmedio, Paul bakeries, Pain Plaisir and Mon Melis Brasov, Tip Top confectionery stores, as well as restaurants and cafes.
