ROMANIA: Premium Fruct, the producer of Profructta, exceeded the 200,000 euros business threshold | Progresiv
Premium Fruct, the producer of Profructta natural juices, reported last year a 220,000 euros business, double the value of 2016, the company said. 
Currently, Profructta products are marketed in Auchan, Mega Image and Cora, as well as in stores like Inmedio, Paul bakeries and Mon Melis Brasov, but also in restaurants and cafes.
Premium Fruct produces 100% natural fruit juices from apples, pears, sour cherries, cherries, currants and berries, as well as carrots, black radish, beets and celery. The plant is based in Campulung Muscel and processes between 2,000 and 4,000 liters of fruit juice per day, all raw material used in juice production being purchased from indigenous producers and forests in the area. At the end of last year, the company obtained organic certification for some of these juice assortments.
"The Romanian consumer is not accustomed to consulting the information provided by producers on the label and often purchases products that do not meet expectations. Moreover, the legislation in force is very permissive with regard to so-called natural foods. At the same time, the organic market is rigorous, so we hope that in the near future Romanians will be more attentive to what they buy and choose natural products without additives and preservatives", said Andreea Mureseanu, General Manager of the company.
According to her, in Romania the consumption of natural juices is very low, less than 3 liters per capita per year.
