ROMANIA: Nufar and Triumf sales, 25% plus after rebranding | Progresiv
After a rebranding process between October 2017 and March 2018, Farmec announced a 25% increase in value sales for the Nufar and Triumph brands, compared to the same period last year. 
From a volume point of view, sales have advanced 23%, the company said.
The rebranding process involved the integration of new formulations and packaging formats. On the home cleaning segment, Farmec is the first local manufacturer to use shrink sleeve labeling technology. This type of label allows consumers to quickly identify the main properties and benefits of products.
"Following the increase in demand for disinfectants, which led to an increase in this market in 2017 by about 9.9% over the previous year, we are expanding the presence of the Nufar brand in this category with a new product. Moreover, our specialists are in the process of developing other sub-ranges and in the shortest time we will come to market with other news on the household cleaning products segment", said Razvan Alistar, PR Manager Farmec.
In the next period, Nufar Verde will also be expanded. Previously, following the October rebranding of last year, the Nufar brand was developed with 7 products - Nufar Lemn Parchet, Nufar Geamuri (available in two scent options), Nufar Crema Universala (three scent options) and Nufar Ecrane.
In March 2018, Farmec's brand stores chain included 8 Farmec stores, located in Cluj-Napoca (3 stores), Arad, Brasov, Sibiu, Targu-Mures and Timisoara, and 13 Gerovital stores located in Cluj- Bucharest (3 stores), Constanta, Timisoara, Craiova, Ploiesti, Suceava, Iasi, Piatra Neamt, Galati and Ramnicu Valcea.
According to the latest information, Farmec ended 2017 with a 9.5% increase in sales, up to 215 million lei.
