ROMANIA: Mega Image makes a strategic move on the proximity segment | Progresiv

Mega Image, part of the Ahold Delhaize Group, made a strategic move on the proximity format and launched a new Shop & Go store concept. All retail units opened in May this year under the Shop & Go banner were inaugurated under the new format.

"The stores benefit from a new look that better reflects the integration and the urban role of Shop & Go. So each store will become pin (orientation point) on the map of Bucharest and all the other cities we are in", said Adrian Nicolaescu, Mega Image Marketing VicePresident.

Thus, the new Shop & Go concept brings changes both visually and in terms of assortment. Moreover, starting next year, all 300 Shop & Go stores present on the market before launching the new concept will be rebranded.

Mega Image owns 557 stores nationwide on the local market. Of these, 239 operate under the Mega Image banner, and 316 in the Shop & Go format. Since the beginning of the year until now, the retailer has opened 21 stores in the proximity format.

Founded in 1995, Mega Image is the largest supermarket chain in Romania. The retailer is part of Ahold Delhaize Group, an international retailer operating on three continents. The company ended 2016 with a business of 4.32 billion lei, reporting an increase of 21% compared to 2015.